Speaker 0:01

Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love. Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second. From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism. So buckle up and let your heart guide your business journey.

Meet Scott Capelin

Tom Jackobs 0:36

Well, welcome back to the Heart-Led Business Show, where we put the heart into hard work. Today, we're soaring down under and zipping across the globe to meet the remarkable Scott Capelin, the visionary founder and CEO of inLIFE Wellness. With over 27 years in the wellness whirlwind, Scott's journey of entrepreneurship is as inspiring as a sunrise over Byron Bay. So join us as we dive deep into the heart-led approach to business, building community, and showing how success can truly lift us all. So let's get ready to ignite some insights. And Scott, welcome to the show.

Scott Capelin 1:10

Thanks very much, Tom. It's great to be here. Thank you for having me

Tom Jackobs 1:12

Yeah, absolutely, Scott. And I'm really excited for today's conversation because I always like to talk to other bald men, of course, but also to other fitness enthusiasts that have been in the game as, as long as I have. Although I you beat mine. I, I think mine was only 17... 18 years, 20 years in health and fitness. So you're 27 years, so that's pretty amazing. So you started when you were a baby.

Scott Capelin 1:39

Yeah, pretty much. I mean, that's an interesting story behind that. I started the fitness career at the age of 23, but prior to that I'd completed high school and finished a business degree at university and worked in the corporate world for three years. Then I decided to follow something I'm a little more passionate about. Well, a lot more really.

Tom Jackobs 1:54

That's that's very similar to my story, except I was a glutton for punishment and stayed 12 years in corporate hell. So congrats

Scott Capelin 2:02

Yes, yes.

Tom Jackobs 2:03

On getting out early.

What Heart-Led Means

Tom Jackobs 2:04

But of course, I always like to start the show off with the first question, which is always, what's your definition of a heart-led business?

Scott Capelin 2:12

Yep. And I think it's a really great question. I guess, you know, the way I would define it is a business that puts people before transactions. A business where culture and values and, and purpose really really guide decisions. It's not just a, a corporate mission statement that somebody makes up and nobody remembers. Like a heart-led business to me is about creating an environment where both the customers and the team members really feel like they belong. And, you know, we could dive into each of these points, but I really really believe profit matters, but it should be the result of doing something meaningful very well. And to me, success is about creating healthier people and helping people create a small business. And during the process, you know, creating strong communities and fulfilling careers simultaneously. And by the way, like I'm in the fitness industry, I operate a franchise, so we have 80 franchise locations in three countries. I get the privilege of helping people become business owners often for the first time.

Tom Jackobs 3:07

That's, that's amazing too. So it's like, not only are you fulfilling a passion in fitness, but also helping people get fit, and then, like exponentially increasing that reach by helping others create a business for that. And that, that's just a beautiful thing. I love that

Scott Capelin 3:24

Yep.

Currencies Beyond Money

Scott Capelin 3:25

Now I, I often feel like your, not just your income, but your level of happiness and fulfillment and satisfaction is proportionate to the amount of people that you're helping. So if I can help people on various layers during this, you know, on this pathway hopefully, you know, there's some value in that and the rewards follow.

Tom Jackobs 3:43

Yeah.

Scott Capelin 3:43

I think a lot of people do think it, it is about transactions, but there's many currencies, I think, in life and business. You know, money is a currency, but look at these other important currencies: freedom, health is a currency, of course. You know, what's that worth. I guess

Tom Jackobs 3:56

Yeah.

Scott Capelin 3:56

you could argue it's priceless.

Tom Jackobs 3:57

Priceless. Yeah.

Scott Capelin 3:59

But you know, personal interaction, you know, I, I just had a recent situation, you know, where-- Well, two recent situations. One was about, to be, I guess, transparent, there was a $7,000 sort of a discussion. Another one was $80. And it's not even about the money, it's about, you know, how we deal with the situation, how we're left feeling about each other. It's about integrity and leaving something on the table for other people. It's not just always about those dollars, you know. I believe harmony is a currency, and without harmony, we're really not gonna go very far. So, you know, let's get along, have mutually beneficial goals and vision, and hopefully we can all prosper from there.

Tom Jackobs 4:36

Yeah. And well, you know, the word compromise comes to mind too, which it seems like that has gone out the window recently for

Scott Capelin 4:45

Yeah,

Tom Jackobs 4:45

some. But yeah, that, no, that's it's a really interesting take in terms of, you know, the, the, the currency and the discussion, whether it's a $7,000 discussion or a $80 discussion, the feeling is gonna be the same on either side of those in terms of, you know...

Scott Capelin 5:03

Yes. No, exactly.

Tom Jackobs 5:05

Who was more upset, the $7,000 discussion or the $80 discussion?

Scott Capelin 5:09

Yeah, it's a really funny question. I, I was more sort of bothered by the $80 thing because you, you sort of walk away thinking it, it was $80, so, you know, this guy wouldn't pay it. I said, "You know what? I'll pay it." It wasn't my responsibility, but you gotta think about the person that was waiting to get paid. They're part of our, our chain as well. And you've just gotta, you know, keep-- not just keep people happy, like you, you've gotta do the right thing, I think. And sometimes ja the right thing is a temporarily...

Tom Jackobs 5:36

it hurts? But yeah.

Scott Capelin 5:38

It hurts. Yeah.

Tom Jackobs 5:38

It hurts. Yeah, no, no doubt. Well, first of all, is that 80 US dollars or 80 Australian dollars? 'Cause that makes a big difference.

Scott Capelin 5:47

Yeah. Yes, it does make a better, yeah, 30% difference, but it was-- this particular one was US dollars.

Tom Jackobs 5:53

Oh, that hurts.

Scott Capelin 5:54

Yeah. Ouch. Yeah.

Tom Jackobs 5:56

Not really, but yeah, that, that's interesting because a lot of times that lower dollar amount will, you know, the kind of human nature is that we will do more to get out of pain than we will to get to pleasure. Which also, like if somebody steals $100 from you, you'll do whatever to go get that 100 bucks. But if somebody like offers you, you know, to take a survey for $100 and it might take you 10, 15 minutes to do the survey, most people are like, "Nah, I don't wanna do that." Right? Like it's the same amount, but, and probably less, less time to do the survey

Scott Capelin 6:33

Human motivators are very interesting.

Leaving Corporate for Fitness

Tom Jackobs 6:35

Yeah. Yeah. So, so tell us how did you transition into fitness out of corporate, and what was that, that... I know it was a long time ago, but what, what was that transition like in setting up your business?

Scott Capelin 6:47

Yeah. Well, the sort of story goes that I'd been in the corporate world for three years and then my brother, who had, a little younger than me, he completed high school and he studied to enter the fitness industry, became a personal trainer. And I thought, "Oh, that looks pretty cool. I could give that a try." You know, knowing that if it didn't work out, I could always go back to this office job environment. But I never looked back. So yeah, I recall after, you know, after four years of university and three years in the corporate world change careers or change industries, you know, is that a waste of seven years? And I, I remember asking my father, or at least telling him I was thinking about a change, and I remember he just went quiet for 10 seconds and it was at, in the backyard of our home. He looked up at the sky and said, "Just do what makes you happy." And I'm yeah, really grateful for

Tom Jackobs 7:30

Wow.

Scott Capelin 7:31

that advice.

Tom Jackobs 7:32

Yeah.

Scott Capelin 7:33

And you know, like, like I touched on earlier, just understanding your own personal core values and living in alignment with those values. And you know, I, I got out of the suit, I got into shorts and a T-shirt. I started doing work that was really making an impact on people. My corporate world job, you know, I think the day after I left, nobody remembered me. But but you know, and, and by the way when I'm in the

Tom Jackobs 7:53

Same.

Scott Capelin 7:54

the fitness industry, I worked like extremely hard. Like it was the first time I'd ever have to get up at 4:00, 4:40 a.m. each day and work till, you know, 8:00 p.m. when the gym closed. I had really amazing mentors, which is something I'm really grateful for and I feel quite lucky. The funny thing about the fitness industry, there's not really a career path if you're a personal trainer at a big gym or if you're a yoga teacher down the road, like where do you go from there?

Tom Jackobs 8:18

Right

Scott Capelin 8:18

So a small business has been pretty great to me. I've certainly had my ups and downs, but you know, if I can share that with other people, you know, so many success stories of people becoming a franchise owner and also maybe leaving corporate or doing it as an investment or something they're passionate about. You know, a guy said to me the other day, "Oh, you know, if I could make $150,000 profit from a Pilates studio," he said, Well, I make $150,000 from my corporate job." And I said, "That's great. Let's break that down. How many hours a week do you work?" And he said, "About 55." a franchise, you're probably working five or six hours a week." I said, "Can you sell your job?" He said, "No." I said, "Well, you know, you can sell a business for two or three times annual profit." You know, and, you know, the big flex these days is not just money, it's being able to drop the kids off from, to school and pick them up and, not have anybody tell you what to do and take time off whenever you feel like it. And I don't mean to make it sound all that easy because the work still has to be done.

Tom Jackobs 9:12

Right.

Scott Capelin 9:14

But you know, one of the reasons I changed is because, you know, when you wake up at 2:00 a.m. and start thinking there must be a better way to this life and, you know, a career you know, that's what gets the brain ticking.

Tom Jackobs 9:24

Yeah. No, that's amazing.

From Trainer to Franchisee

Tom Jackobs 9:26

So take me back to, like the transition from being a personal trainer into being a business owner, and how long did that take for you?

Scott Capelin 9:36

So yeah, I mentioned I had really good mentors and I started with a small company and they were in the early stages of preparing to franchise. It actually took them five and a half years to get the business model right to franchise, and I was there through that whole process. So

Tom Jackobs 9:54

Oh.

Scott Capelin 9:55

If you can imagine, you know,

Tom Jackobs 9:56

Good learning.

Scott Capelin 9:57

Then I'm here getting ready to open my own franchise, and by that point I was a pretty, good personal trainer. And people would say to me, "Oh, why are you going with a franchise? Why don't you open your own business?"

Tom Jackobs 10:08

Hmm.

Scott Capelin 10:08

I didn't see a franchise as a sort of an

Tom Jackobs 10:09

Good question.

Scott Capelin 10:10

Option. I saw it as a smart option 'cause I saw what went into it, and having a proven business model and ongoing support really was the best way for me to start my business ownership career. Like I said, there was a career path. I went from being a personal trainer to a personal training studio manager, to a personal training studio owner, and then I ended up owning five of those franchises, so I was a multi-unit franchisee. I guess that's

Tom Jackobs 10:33

Yeah.

Scott Capelin 10:33

They would call it. You know, one of my big needs in life is personal and professional growth, so after 12 years with that company, I sold my five franchises and went on a different direction.

Tom Jackobs 10:44

Hmm. Nice.

Inside inLIFE Wellness

Tom Jackobs 10:45

So the, so tell us a little bit about the franchise now. So what, what's the name of it and kind of where are you located?

Scott Capelin 10:51

the the brand is inLIFE Wellness Pilates. So Reformer

Tom Jackobs 10:55

Okay.

Scott Capelin 10:55

Pilates is a really great place to be right now in the fitness industry.

Tom Jackobs 10:58

Yeah. Oh, huge.

Scott Capelin 11:00

Funnily enough, it's been around for over 100 years, but it's really boomed over this last five or 10 years. It's a nice way to train the customers that we sort of target at studio level are... They're mostly women from their mid-30s to their late 60s, so maybe a slightly more mature target market. Really lovely clientele, though. A lot of people who have never been to a gym or studio before. A lot of people who have never done Reformer Pilates before. You know, a lot of people are gonna walk into a large gym, like a Planet Fitness or a Lifetime, and I think they're amazing, by the way, but a lot of people walk into those places and say, "Oh my gosh, where would I, where do I even start?"

Tom Jackobs 11:33

Yeah, they run out.

Scott Capelin 11:35

My mother for a moment or thinking about my sister, like... But there's something for everybody, of course. But, you know, we just try and create communities because this line of work is not about sales, it's just about retention of members. And, you know, how do you

Tom Jackobs 11:48

Yeah.

Scott Capelin 11:48

do that, if we know everybody's name and create a warm, welcoming environment, it goes a long way. Sounds a little cheesy, and it also sounds easy, but, you know, the things that are easy to do are also very easy to not do.

Tom Jackobs 12:00

That, that's right. I read a story that about Chick-fil-A and, you know, they, the, like everybody at Chick-fil-A says, "It's my pleasure," no matter what you say to them. "My pleasure, my pleasure." It took them two years to roll those two words out. Two years across the entire franchise,

Scott Capelin 12:18

Yeah, yeah.

Tom Jackobs 12:18

Which I thought was interesting that, you know, just something so simple as that would, would take so long to implement.

Scott Capelin 12:25

Yeah, to implement or to, yeah, I was-- I thought you were saying it took them that long to discover that.

Tom Jackobs 12:30

Oh, no, to implement. Yeah.

Scott Capelin 12:31

Implementation, especially at scale, you know, is a, it can it can be a challenge. You know, having one small business, it's easy to maintain the culture and after the team and the members, but, you know, m-multiply that by 100, it starts to

Tom Jackobs 12:46

Yeah.

Scott Capelin 12:46

get interesting.

Tom Jackobs 12:47

Yeah. And, and how many franchises or franchisees do you have?

Scott Capelin 12:51

There's 80 franchises, but there's 47 franchisees because you know, you

Tom Jackobs 12:57

Yeah.

Scott Capelin 12:57

Around half of the franchisees own more than one.

Tom Jackobs 13:00

Okay. Nice. That, that's great. And what's the biggest joy that you get from, you know, selling a franchise to somebody?

Scott Capelin 13:09

Yeah. Well, that's a good question too, because it's, it's a quite a specific question. Like it, it's at the point you're suggesting of somebody basically coming on board. you know, and for a lot of people, you know, it can be an emotional decision but it's gotta be up logically, that desicion.

Tom Jackobs 13:25

Yeah.

Scott Capelin 13:26

So, you know, I might wanna follow my heart, but hold on a moment show me the financials.

Tom Jackobs 13:30

Right.

Scott Capelin 13:32

But yeah, I suppose, and I meet a lot of people who can be excited and, and nervous which is natural. So yeah, the-- I guess the most fulfilling part or exciting part is for them it's being able to support them through this journey 'cause I've got a lot of confidence in the path even if they don't at the beginning. I guess the fulfilling part for me is that somebody has had belief in what we do and they're willing to come on board, invest their time money, effort, and energy.

Keeping Franchises Simple

Tom Jackobs 13:58

And so, you know what I've, I've noticed a lot with franchises and franch- franchisors and franchisees, and the really successful ones keep everything super simple. So it's a very simple standard operating procedure, and it's just like two or three things. The sales process is just super simple. Is that similar to what you've done, and can you take me through that whole process?

Scott Capelin 14:23

Yep. It's a really, really good point. You know, you think about those first businesses that I owned, personal training studios, they're very sort of labor-intensive and kind of home maintenance. They're hard to scale. It's a little bit like owning a hair salon and imagine that you had a hair salon and those 14 hairdressers, and each hairdresser had 60 clients. And the problem with that can be the clients end up having a close relationship with the, you know, the trainer or the hairdresser. And we probably, you know, feel a bit weird talking about hair with you and I on this call, but, you know

Tom Jackobs 14:54

Right exactly.

Scott Capelin 14:54

I know women and my wife, for example, where their hairdresser left the salon, moved to another salon one hour away, and they-- the customer goes with them.

Tom Jackobs 15:01

Oh yeah.

Scott Capelin 15:02

But yeah, so, just get, keep me back on track before I digress too much, Tom.

Tom Jackobs 15:07

Yeah, just the simplicity of the business.

Scott Capelin 15:11

And after that, those businesses, I went on to own a large gym with my brother. We went,

Tom Jackobs 15:15

Oh wow.

Scott Capelin 15:16

Went into partnership. And that was also, I mean, gosh, it was a revenue monster. It was an expense monster. A lot moving

Tom Jackobs 15:22

Yeah.

Scott Capelin 15:23

Parts, the front desk, all the different group exercise rooms, couple of thousand members, you know, 20 personal trainers. Like, it was a lot. yeah, back to your point about simplicity, then we go into these smaller environments where we need a footprint of about 1,800 square feet that the instructors are contractors so they can have their own flexibility, and we get a lot of flexibility as well. And despite being contractors, we do have a close sense of team. It's really difficult to duplicate, replicate scale if it's not simple. I mean, we're so simple that we don't have front desk. It's called a budget boutique. We don't sell merchandise or nutritional supplements. We deliver a service. The business is a very low cost to set up, and on an ongoing basis, they're low cost to operate.

Tom Jackobs 16:05

Good.

Scott Capelin 16:06

That's probably a big thing. You know, we proudly say that we're Toyota, not Porsche, or the other day lady said that we're a, like, Target, not Walmart. So, you know, we're the Target of Pilates, if that makes sense.

Tom Jackobs 16:17

It's like, what's the difference?

Scott Capelin 16:18

Yeah. Well, she did describe the difference, but I don't think I should say that because it doesn't make Walmart

Tom Jackobs 16:23

Yeah, probably not.

Scott Capelin 16:24

sound too good.

Tom Jackobs 16:25

Yeah, well, I mean, do you even... It's Walmart. Come on.

Scott Capelin 16:29

But you know, somebody's gonna come on board and think about some of the most successful franchises that have been around. Like, there was one called Curves. They're still a hundred

Tom Jackobs 16:36

Yeah.

Scott Capelin 16:37

fit. It's very simple. It's a bunch of people working around a circuit. You know, there's a banana custard franchise called Nigel's that literally you're sticking a skewer in a banana and dipping it in chocolate. I mean, that's a... somebody has systemized that and duplicated it.

Tom Jackobs 16:51

Wow.

Scott Capelin 16:52

So, you know, sometimes you think to yourself, "Oh my, is it too simple?" But, know, when coming into a small business of, you know, a lot of people, well, they don't know what they don't know, and they're quite happy

Tom Jackobs 17:02

Yeah.

Scott Capelin 17:02

To admit that. But and that's where the I wouldn't call it a challenge, but you said, what's the most fulfilling part of the beginning? Well then, at the beginning, you know, people are happy and excited. Then as we move on, the funny thing about franchising is that, you know, they're still paying a monthly fee, but they probably require less support in year three or four because they know what they're doing. So how can I, maintain a sense of value for people.

Tom Jackobs 17:27

Yeah.

Support Through Coaching

Tom Jackobs 17:28

Yeah, exactly. So how do you keep that value going for them?

Scott Capelin 17:32

Well, I guess you've always got to be innovating and offering different tools for support and strong performance. So, I could go into detail, but this year we've implemented an independent external business coach, and we've created a a program that pulls in data from the bookkeeping and accounting software and the studio software CRM, into a performance management tool. We've also, you know, implemented a full-time you know, Meta, Facebook and Instagram ad specialist because previously studio owners would have to engage an agency. And paid the agency

Tom Jackobs 18:01

Yeah.

Scott Capelin 18:02

A monthly management fee of, you know, $900. So if I can save people that $900 or in franchising, it's moved a little bit from support to performance coaching. You know, support is great. Like, yes, Tom, I can help you with your email password and you know, I can help you with a marketing strategy, but performance coaching is different. Let's, you know, really dig into the, the profit and loss statement. Where can we improve? Where do we need to improve? Just sort of so much holding people's hand, but nurturing them through that. And people are different. In franchising, it is interesting because, you know, there's a framework, there's guidelines and people are gonna wanna have their own ideas.

Tom Jackobs 18:38

Yes.

Scott Capelin 18:39

Perhaps somebody gonna have an idea that could benefit everybody. So I've got to come in with an open mind and listen. But you know,

Tom Jackobs 18:45

Yeah.

Scott Capelin 18:45

sometimes people want to open a McDonald's and make the golden arches purple. That's probably not on, you know, you can't open a Starbucks and tell Starbucks that you found a cheaper coffee machine on eBay. You've got to, you know, go with the program to an extent. Follow the playbook, we say.

Tom Jackobs 18:59

Yeah. Well, yeah, it's funny. I don't know if you saw the, that McDonald's movie about Ray Kroc. Yeah, and, and just like, you know, the first franchises that he had with McDonald's were just disasters because everybody was making fish sandwiches or, you know, whatever, like, and just not keeping up with the standard.

Standards and Culture

Tom Jackobs 19:19

So how do you enforce a standard, you know, internationally at a you know, through a couple... 'Cause you're, you're international as well with your brand

Scott Capelin 19:30

Yeah. Correct. Yeah, we have studio locations in Australia, USA and New Zealand. Yeah, that's a, another really good question. You know, compliance, to be honest, is like a bit of a weakness of mine. Like, I'm not really all that, you know, comfortable saying, "Oh, no, Tom, you gotta do it this way." But the beautiful thing about our growth over the last four years is that I've done no franchise marketing. All of our locations have been opened up by either team members or studio members. So

Tom Jackobs 20:01

Oh.

Scott Capelin 20:01

if you think about that,

Tom Jackobs 20:03

That makes sense

Scott Capelin 20:03

they come on board in some capacity, and they fall in love with the culture. So then go on to open a franchise, and they've got to promote that very culture that they fell in love with, which includes the service, the offering and the systems. And you know, I always say, if somebody wants to maybe change something, let's talk about it. So listen. And I, I sometimes say, "I'm not a dictator," but if there's a way that I think something should be done, I'll explain my piece. Just thinking about that book, "The Seven Habits of Highly Effective People." One of those habits is seek to understand before being understood.

Tom Jackobs 20:38

Yes.

Scott Capelin 20:40

You let me know where you're coming from. And, and you know what? It's, it's always a good place. People are not trying to move outside the guidelines to be rebellious or do the wrong thing. They, they... More often than not, if somebody wants to stray from the franchise system, they don't even know that's a bad thing. They're just thinking, "This is my business. How can I grow the business and do the best thing for my customers and my team?" But usually with an open discussion, you know... And by the way, I have started, opened, and either built and sold or still own 26 fitness studios and gyms. So I'm fairly well qualified to talk about what matters, what doesn't matter, what's important, what's not important, what's gonna generate more revenue and customers and what's not. You know, I've overcapitalized before when you really don't have to. I'm very passionate about return on investment. Like you said earlier, passionate

Tom Jackobs 21:28

Yeah.

Scott Capelin 21:28

about simplicity.

Tom Jackobs 21:29

Yeah.

Lessons and Wrap-Up

Tom Jackobs 21:30

Probably hard lessons that you learned early on, especially in the big box gym era that you were in.

Scott Capelin 21:35

Yeah. Yeah. I think the theme of my life is learning lessons the hard way, but that certainly

Tom Jackobs 21:39

Yeah.

Scott Capelin 21:40

sink in so

Tom Jackobs 21:40

Well, I, I really feel like that's the best, best way to learn. So, yeah.

Scott Capelin 21:45

I think, gosh, I could have read a book to learn this, but no, I to lose $300,000. But anyway, n- not to worry, moving on.

Tom Jackobs 21:52

Hey, you can just go out to the back to the money tree and take a few hundreds off there and, you know, you're back. You know, it's all right.

Scott Capelin 21:59

So that's what my daughters think is in the backyard. Yeah.

Tom Jackobs 22:01

Yeah. Yeah, I think everybody should have a money tree. Awesome. Well, S- Scott, this has been just a fascinating conversation, you know, about, you know, your heart-led business and how you kind of operate it as a franchisor. 'Cause I think it's a lot different than most of the guests that I've had on the show, which had, have their own business, and it's, you know, either a multi-site business or just their business. But you're actually have a business that's helping other people with their business and being heart-led all the way through. So I love that through line, that it just goes all the way to the end consumer. And I'm sure your members must be just ecstatic with the growth and the service offering that you guys have in the community.

Scott Capelin 22:43

Yeah, I would hope so. But, you know, realistically, we do get it wrong sometimes and, you know, members come and go, so it's not for everybody. But I always say, you know, there's a market for everyone and everything, and you just gotta find your people. And internally, we need to have the right people on the right seat on the bus. And, you know, with studio members and gym members, if they wanna be here, that's amazing. If they don't wanna be here, that's fine. You know, you know, we don't have long-term contracts. I don't believe in, making people stay against their

Tom Jackobs 23:10

Yeah.

Scott Capelin 23:10

Will because I believe, again, heart-led currency. It's really easy these days for people to do a one-star review or a five-star review, so let's give them reasons to do a fi-five-star review. Most people who use any service know three other people who could use that same service.

Tom Jackobs 23:24

Yeah.

Scott Capelin 23:25

Cheapest marketing ever, just look after people.

Tom Jackobs 23:27

Yeah. Yeah. No, that, that's brilliant. Yeah. Thanks for

Scott Capelin 23:30

No, thanks for having me, Tom.

Tom Jackobs 23:30

Reiterating that. Yeah, And we all need to hear that every once in a while. Well, Scott, this has been just a fascinating conversation, like I said, and thank you so much for coming on to the show and sharing your insights.

Where to Find Scott

Tom Jackobs 23:41

How can people find out more about you and the franchise opportunity that you guys have?

Scott Capelin 23:46

Yeah. Well, if my name's on the screen there, I have a website. It's scottcapelin.com. You can contact me there, learn more. Franchising, it's inlifewellness.com. Check out the website. There's a franchising page. Any inquiry there is gonna come through to me. So, that's it. I'm all over LinkedIn and Instagram, but you know, I was gonna say just Google me, but there's plenty of plenty of ways to reach out. You can find somebody in 2026.

Tom Jackobs 24:12

Yeah, exactly. Just ChatGPT it now.

Scott Capelin 24:15

Yeah, that's right. Yeah, yeah. Scary.

Tom Jackobs 24:18

Yeah, awesome. We'll put all that down in the show notes and let people click away and find out more about you as well. So again, thank you so much for being on the show, and you know, best of luck with the future success of your business.

Scott Capelin 24:31

Oh, I was gonna say it's my pleasure.

Tom Jackobs 24:34

Good callback. That was perfect storytelling.

Scott Capelin 24:37

See what I did there?

Tom Jackobs 24:38

Yeah.

Scott Capelin 24:39

Thanks, Tom.

Final Thanks and Outro

Tom Jackobs 24:40

Sure. And thank you listeners for tuning in and watching the show today. We really do appreciate it. So make sure you're checking out everything that Scott's doing. We're gonna put all that down into the show notes, so make sure you go down there and check it out. And please do what other smart and considerate listeners are doing, and that's giving the show a rating and a review. And that just helps spread the word about The Heart-Led Business Show. And it really helps people find a business that fills their heart with joy. So until next time, lead with your heart.

Speaker 2 25:09

You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs. Join us next time for another inspiring journey into the heart of business.