Speaker: 0:01

Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love. Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second. From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism. So buckle up and let your heart guide your business journey.

Tom Jackobs: 0:36

Welcome dear listeners, to another episode of the Heart-Led Business Show, the podcast where passion and purpose dance in delightful harmony. Today we have the marvelous Jake Prince, a chiropractic and regeneration practice owner with a heart full of courage and a vision vibrant enough to light up the darkest of business caves. Join us as we dive into Jake's journey to in creating a heart-led health empire, and discover the sweet secrets behind his success. Jake, welcome to the show.

Jake Prince: 1:06

Hey. Thanks Tom. Thanks for having me.

Tom Jackobs: 1:07

I am really excited for this conversation today, Jake, because we've been working together for several years, three years I think so, and I've seen your practice grow and you still have heart around it, and of course I wanted to bring you on the show and help our listeners who might be struggling with making money and still being Heart-Led to know that you can do both and help a lot of people along the way. And of course I always like to start off the show with a quick question, which is, what's your definition of a Heart-Led business?

Jake Prince: 1:41

Wow. Great question. Me and my wife started this clinic eight years ago, here in just north of Houston, Texas. In that eight years, we've seen incredible growth and incredible trials as well. Owning a business is not easy nowadays. It takes a lot of heart, it takes a lot of grit, it takes a lot of passion. Throughout the years we were right there to COVID era too, right? A couple years in business in COVID, I got kicked outta two buildings'cause I wouldn't shut down because of the heart. We're here to serve God by serving others. We live in a dying world. A nation where I live in the US here, heart disease is on the rise. Cancer's on the rise, stroke on the rise. Opioid epidemic on a rise, like everything's on a rise. Type one diabetes on the rise. We lead the world in type one diabetes for pediatric and adults. We lead type two diabetes in the world over all nations. For pediatric, we're the most obese nation in the world. Heart disease, all of it's on the rise. Like November, we rank like number 14. It's crazy. And so our hearts really to educate our community and knowing how to take charge of their health, right? I was told by a mentor of mine, Hey, you have to take charge of your wealth. And the same goes, you have to take charge of your health, right? Right there is really helping, educating others, knowing how to have the knowledge, understanding wisdom, knowing how to take charge of your health is our heartbeat. And a lot of that too is we've had our own health trials, right? So we're not coming from a textbook, we're coming also from experience. But really what's kept us going, we're ranked top 1% in the whole world. We'll cross over the$2 million mark this year easily just in cash collections. Because of our heart. I tell my team, Hey, we're on mission here. So the heart is, we're on mission. We're not showing up a bunch of clock. We're not showing up to to punch in to work at a job. JOB does not exist in our clinic, right? We're all on mission. We're here to save lives, right? And I tell my team that every day, Hey, and if you're not on mission here to save lives, that's great. That's cool. Where do you wanna be in life? Let me help you get there'cause evidently it's not here. And I've had to have those conversations with my doctors, right? You know, I tell my doctors, Hey, you just went to school for 10 years. Guess what now? Real true schooling starts now. Right now. You're truly, now is when the learning really starts. When you get your hands on, and every case is different. Everybody's different and everybody's body heals differently. We have to adapt to that and figure out we're a root cause clinic. And so with that, our jobs get to the root of what's causing their symptoms, whatever those symptoms may be. Brain fog, headaches, migraines, can't get pregnant can't get out of bed. Chronic sickness, illness, cancer, you name it. Our jobs get to the root of cancer. Our jobs get to the root of autoimmune. We don't treat those cancers. It comes down to one, having a love and a passion, for what you do and what you believe in. If you don't believe in it, there's no way you're gonna make it and truly just be being on mission, looking at it as a mission. This is our mission field. This is our community. Now, of course, we serve patients from every nation around the world, but Antarctica and I'm believing one day that patient will come in the door.

Tom Jackobs: 4:31

A research scientist most likely.

Jake Prince: 4:32

Yes, that's right. But believe it. The heartbeat is just the mission. We believe in what we do and we know it really is saving lives.

Tom Jackobs: 4:39

That's awesome. I'm curious though, where did you learn this? Because it doesn't always come naturally to people, and especially in business, to bring the heart in and to lead your team the way that you're leading them.

Jake Prince: 4:52

Yeah, good question. I think, nobody taught me how to run a business. I didn't go to school. My wife has more degrees than letters in alphabet. I like to say. She's the one with the MBA and the doctorate and all that other stuff. So she should be the one running the businesses, managing them and such like that. We have a couple different businesses, but really I learned by just being a student, I believe in what I'm doing. I see the fruit of it. But I love what we do and I get to see the fruit of what we do. I get to see lives changed and transformed every day in our clinic. People living in wheelchairs, living in beds five, 10 years, bedbound, or can't walk for a couple years. And every doctor I went to needs to say, I need surgery. We come in, hey, we can find out the root cause and next thing you know, they're walking in a few days or a week, life back. So really it's just being a student. I tell my kids I have three kids. Is you gotta be a continual student of life, right? And really, a lot of times I learn, we learn by failing. And I tell my team, I'm okay if you fail, because that's how we're learning, right? But if you keep making the same mistake now, then I have a problem, right? But if you're messing up, that's okay. As long as you're learning from'em. I tell my kids, Hey, I want you to mess up'cause that's how you're gonna learn. You don't learn by winning. And so really, I've learned how we've learned to be one of the top in the top 1% of clinics in all the world, is by really just failing and continue to go back to the board and say, what are we gonna do different next time? This didn't work. What are we gonna do next time? And keep tweaking. And in the health side, like everybody's different and we're one of the very few, you'll hear us say this, but you'll hear it a lot, say a lot more. As people become enlightened at this, everybody's body's different And every body feels differently, and you can't have a cookie cutter approach within our scope of medicine, of regenerative and functional medicine. It doesn't work that way. It's not like traditional medicine. That's why the traditional medicine model's broken it sucks and it keeps getting worse and worse here in the US we invest 4 point something billion dollars a year in it, more than our own military. But yet it's people get sicker and sicker. Like it's common sense. It doesn't work. I think just continuing to be a student and learn. My wife she'll study 2 hours a day, at least me, I'm learning. I had a doctor. I'm always being a student and I'm trying to learn how to trade stocks right now, right? I see so much potential there. And one of my doctors come to me, I was telling him what I made and he's man, no way. And I just started too. I just started managing my own finances and he's like, man, I gotta learn how to do that. I was like, yeah guess what? This is what I'm doing every night. I'm not watching tv. I'm not watching reels. I'm studying, I'm learning. I'm trying to craft a skillset, and I think that's all it is continuing to craft a skillset.

Tom Jackobs: 7:16

Yeah, keep that brain alive. The neuroplasticity just keeping that active.

Jake Prince: 7:21

Absolutely.

Tom Jackobs: 7:22

So I'd like to go back just a little bit. So you started Prince Health in, so eight years ago, so 2018, 17, somewhere around there.

Jake Prince: 7:32

I got shut down for a branding issue. I had no idea. This big company came out to sued me'cause I had my brand was get aligned. That was our business name.

Tom Jackobs: 7:40

oh yeah.

Jake Prince: 7:41

And then there was another company in the Northeast, same name. I had no idea.

Tom Jackobs: 7:46

Okay.

Jake Prince: 7:46

They come at, shut us down. A bunch of laws do stuff. So we had to shut down and rebrand, regroup, reset. And we did then COVID hit, right? So it was just after.

Tom Jackobs: 7:55

I was gonna say how is your name Prince Health? That doesn't seem like a trademark infringement. But you said it was, they get aligned. Yeah. Interesting. So what was the transition, before you opened the business, what was that like, and what was the decision to open the business with you and your wife?

Jake Prince: 8:11

Good question. So as a public speaker and I travel around speaking a lot. I was also involved a lot in the nonprofit world, as well. And my territory where I live is in Texas, pretty big territory. Texas is a lot bigger in most countries.

Tom Jackobs: 8:26

Yeah, exactly.

Jake Prince: 8:27

That was what kind of went I was doing public speaking and sharing and working in mission work and nonprofit work and things like that. And my wife had a small clinic. I opened a small clinic for her. Very small. Just something to do. We had two newborn kids and started her to work like 5 hours a week. Just something to do. She went to school like 12 years. You gotta put that to use, right? And then I was what was I doing? She was being a mom and then practicing a little bit, I stepped in the clinic in 2019, in July or June to build relationships because I was planning house churches across our city through community groups and stuff, relational groups through our community and beyond. And she got sick. She got on a medical device where we were gonna implement in the clinic. This was in July. I stepped in for 5 hours a week just to build relationships and invite people to do'em, to jump in get in with us, what we're doing around the community. And she went to another clinic of ours, friend of ours in a community, tried a device, they put it on her a vagus nerve. It threw her into just a spiral. Her body to tremors, having convulsions right there in a place that they didn't know what was going on. Freaked out, went to the hospital, bodies just all over the place coming off the ground and doctors couldn't figure out what was going on. Threw us into a whirlwind and I started us on a journey trying to figure out what's going on. She started having uncontrollable convulsions, tremors, throwing up continually all the time. She's type one diabetic, had diabetes type one diabetes since she was four, caused by a virus or a pathogen or something she might have picked up at that time that triggered the body. And so that put us on a journey of trying to figure out what in the world is going on and I haven't had any idea at the same time. We got kicked out of our clinic where we were in. And then, so I just stepped in just to serve like, hey, I had a lot going on too, a whole lot. I was very busy and that's my main priority to serve my wife. So I was in the hospital a lot and I was like. Trying to work with our team a little bit. Hey, what do we do? I'd step in, answer phone calls, reschedule appointments, trying to get a coverage, doctor come in and given I'd never had any experience with any of this, so I just started trying to, fill the gap. One thing led to the next and we just kept pressing forward and my daughter, my wife would get well again and she'd step in clinic, start serving again, and boom, get hit again. And as this started, what happened? The trajectory has set us up to be so successful'cause we've had to learn a lot through our own health journey. You know, when she got hit in 2019, she was in a hospital on average of 2 months, through september, October, November, December or not two months, two weeks out every month. And that year she was in the hospital half a year. This is fine. We have a full clinic. She's the main doctor. So I had to figure out how to pivot. All these challenges, right? While keeping my kids and my wife and all them taking care of all them. And so, 2022 was like a quarter of the year and all this, and we just kept being misdiagnosed. The traditional medical route. And finally we just kept learning and trying to get to the root ourselves because everywhere we go is a dead end block and just back and forth with neurological neurosurgeons and just so many different doctors and specialists around the country. Just couldn't figure it out. Every doctor just diagnosed their, what? Their knowledge and what they thought, but it was never a root.

Tom Jackobs: 11:28

Right.

Jake Prince: 11:29

That's how we became on a journey. We're on to where we are today, is just'cause of our own health journey.

Tom Jackobs: 11:34

Yeah. Oh wow. That's what a journey too and to be able to grow a business from, basically being kicked out of your clinic to a$2 million a year operation in a matter of five years. That's unheard of, isn't it?

Jake Prince: 11:49

Yeah, it is very unheard of in our world. A lot of people think doctors make a lot of money. They don't. If you're doing, if you're doing it, getting money to make money, you're in the wrong business. But I think most businesses statistically fail after one year. But increasing. Two years, three years, four years and going against us, my wife's health

Tom Jackobs: 12:05

yeah.

Jake Prince: 12:06

now the doctor's hospital COVID. And then being kicked outta our own buildings where we're serving. I had, I didn't have a lot of big P&L to show that I could support getting a big commercial lease. Especially where we are. We live in a bubble. In the Woodlands here, um, average household medium income is like 150,000, 40,000. Things aren't cheap around here. And it was really God's grace really. I gave him all the glory. That sustained us, that got us through all this, that we had people come around us. I couldn't get any private lending. I had people step up. Private investors. So I learned a lot about that. Through that, that helped me out get going as well. But really it's really the grace of God to be where we are today in the top 1%. Under that, really. But, your average clinics make only 350,000 a year, right?

Tom Jackobs: 12:50

Yeah.

Jake Prince: 12:51

Regenerative Clinic may hack half a million. Is the industry average, right? Chiropractic, which we do chiropractic as well, is only 350,000 a year. Your wellness club didn't even make that.

Tom Jackobs: 13:00

Yeah.

Jake Prince: 13:00

I don't even know how they keep the lights on. It's really, I think the whole point is God's grace in our position to serve that. Going back to your first question, the heart is just willing to serve people and not not give up.

Tom Jackobs: 13:10

But that's at the heart of your business as well is serving with heart. And I see that over and over with a lot of businesses that, if they're focused on the profit, they'll have issues like what you just described, and they'd be gone out because it they, their heart isn't in it. So they're like, oh, big problem. I'm out. Then they'd go do something else, fail, do something else. And it's always this kind of cycle. But when you have a heart end into it you go into it and you're like, I'm gonna make this happen. I'm gonna make it work. And that definitely sounds like what you and your wife went through as well in building that business up. Yeah.

Jake Prince: 13:44

I never planned on getting enough Regenerative Functional Medicine

Tom Jackobs: 13:46

Oh.

Jake Prince: 13:47

To be honest, I never thought I'd get in here, and even in here, but I got into functional regenerative side of things because. I seen that's the only thing that was helping my wife, right? So we're traveling around the country. We go, we thought we'd go a holistic, functional route.

Tom Jackobs: 13:58

Yeah.

Jake Prince: 13:59

And that was like doing ozone therapy, IV ozone therapy open up the detox pathways, looking at a lot of genetics and different things like that. Hyperbaric oxygen therapy. And these doctors were, do 50, a hundred thousand plans to help my wife with no guarantee. I was like, man, I can't, I'm not cashflow that outta my pocket, but I was like, man, if I can see what they're doing, I can replicate in my own clinic. I seen what others were doing and I would just, all right, hey, they say you need 30 sessions of hyperbaric, and this is why, oxygen is the absence of disease. So we've learned so much through this journey. It is the cutting edge of we're on the tip of the spear, the cutting edge of the future of health, for sure. I was like, okay, if we get oxygen to the source of her symptoms, it's gonna start eradicating a lot of the pathogens and viruses she had in her body. So what happened was her cup was so full. With viruses, Epstein Barr, Lyme disease, she had three strands of Lyme's disease. She had strep. She had all this toxin built up in her. And so what happened was and she had type one diabetes. When they put that device on her vagus nerve there, it threw her nervous system in a over shock, which just her cup was already full. We just didn't know it. And boom. Just exploded her body and her body was not able to ever come down into like homeostasis and to really repair. And so it took us years to figure this out. But a lot of what she's experienced is through pathogens and viruses, which we believe is leading cause in our philosophy of cancer. And a lot of, autoimmune disorders, all that is because of that. They're pestilence they're plagues. And I just started implementing in, okay, if this is gonna help with this pathogen, help me get to the root of this pathogen, this Epstein Barr, and I gotta do this. And I said, let's try it out. So I'd, get some finance and buy this piece of equipment. We'd do all the protocols, learn all the protocols and procedures, and I would just start working, implementing my clinic. And then people started coming in, calling us, Hey, my daughter can't get outta bed. She hasn't been outta bed, she hasn't been in school in two years. And we bring her in, do some lab tests. Found out, oh man, you got her Epstein Barr counts are extremely high. She's got Lyme disease, whatever. And we're like, Hey, we're seeing incredible results with this. We've seen our own life. I have Epstein in my whole life as well. Back in 2022, I got Epstein Barr virus. Right after COVID, I had long COVID. Which cause all kind of issues, health issues, long COVID. COVID, It's a manmade, deal. And once I had got COVID, it triggered Epstein Barr in me, which I already had, but it wasn't bothering me at all. You don't wanna shake wake a bear up unless you just have to. And so when I did my Epstein Barr counts went way up. So I struggled a lot with fatigue. I couldn't work out. If I got worked out, I'd be very, it took me three days to recover. I'd have hot flashes all the time, feel like I needed 10 hours of sleep. Very fatigued all the time. Fever like symptoms. All these things that these, viruses caused. I had to get to my root of my own issues and I was able to do that through what we've learned. Of course doing IV Ozone on therapy, hyperbaric oxygen therapy different things like that. Stem cells, of course we do a lot of stem cells in our clinic. That's really helped regenerate the body and help and healing for sure. I know that's a lot of information there.

Tom Jackobs: 16:54

No, that that's great. And a couple points in there that I wanna really highlight for the audience is and this is a really great business strategy that you have. You have the clinic, your wife is having these issues. You see the equipment and the therapies. So you bring that into your clinic. So you're financing her care through the clinic in a way, and building the clinic up at the same time, getting your own experience and your own testimonials on the effectiveness of that therapy, which I think is absolutely brilliant, is what every business owner should do when they have a problem. You, you saw a problem, you saw the solution, you brought that solution into your own clinic and help yourself, but also help others at the same time.

Jake Prince: 17:36

I wouldn't plan that way. I didn't have a business plan, but I like the way you say it, Tom. That's a good way to put it. I never thought of it that way, but yeah, you're exactly right. That's what happened. I tell people if you wanna be in the business, just find out a problem. Where's your problem at in your area, your community, or your area? And just fix them, meet the problem. You know I tell my daughter all the time, I'm training her up to be an entrepreneur. She just turned 16. We have, we all have an iPhone, right? Or phone, right? Whenever these things come out. But when they came out, they didn't have phone cases, right? So everybody's dropping'em, breaking them, busting them all the time. I said, somebody got a brilliant idea. I said, Hey. I got a solution maybe. So these phones don't break every time they're dropped and they created a phone case. Like how brilliant of an idea is that now it's probably a multi-billion dollar, multi-million dollar industry.'cause somebody had a great idea, Hey, I'm gonna make a case for that so when I drop, it doesn't break. Now everybody has one, right? It's just a simple issue with a simple fix, right? He's Hey, I can fix that. And that's all I did, right? What's, where's there a problem at? And how do I help meet that? And that's all. That's all what we do. What we do is all, we're just here to serve others.

Tom Jackobs: 18:38

That's awesome. How old's your daughter? 16 You said.

Jake Prince: 18:40

Just turned 16. Yeah. You can pray for me. So you just started driving?

Tom Jackobs: 18:44

Oh my gosh.

Jake Prince: 18:45

Six foot, six foot, 140 pounds. So it's just like.

Tom Jackobs: 18:47

Oh my gosh.

Jake Prince: 18:49

Sports and all that, so yeah, you can all kind, I'm getting into the realm now of life where these guys are always asking to date her and take her out and all this, they just don't know my guns are loaded.

Tom Jackobs: 18:57

Get her back. Oh, wow. And it is great to, to teach. I'm sure she sees you and your wife at the clinic and the entrepreneurial spirit has to absorb into her soul and her heart at the same time.

Jake Prince: 19:13

Yeah, absolutely. I she had a baking business this summer when she's outta school in our clinic. Every week she would bring'em up here and sell'em in clinic and you know, uh, So just helping her, craft and develop a skillset, mindset of that entrepreneur, building that entrepreneur fostering that entrepreneurial spirit in her. That's what I'm hoping she'll be. Who knows? I'm gonna support her whatever decision she makes, of course. But I'm trying to foster her into, to doing more.

Tom Jackobs: 19:38

Yeah. Yeah. Oh that's awesome. One, one other question here. So looking back at all the different failures that you've had with the business, which one do you think shaped you the most?

Jake Prince: 19:52

All the failures I've had in the business, what shaped me the most? That's a great question. I found out, I just didn't know. Nobody taught me how to run a business or anything. Is really having a team around you has more knowledge and understanding than you do in areas is incredibly like by far invaluable, right? Like having a good tax attorney, having a great business attorney in your pocket, having a great accountant, bookkeeper. You know, I used to try to keep my own books and man, I sucked at it and I hated it. I was like, and so just finding those putting those people around you with greater skill sets that you don't have And more knowledge and understanding that you don't have around you to help you, move the ship in the right direction together, with everyone on the same page, playing off the same sheet of music is incredible. And I didn't know that time and so I made a lot of mistakes, financial mistakes and a lot of different things just because, I wasn't inviting others to come join on Mission with us.

Tom Jackobs: 20:49

Yeah. Yeah.

Jake Prince: 20:49

Like your team, Hey, I'm here in the States, your team's quite some ways away, but we're still the same team on mission. Yep. That's what I love. I have team members, my HR director she doesn't live in my area. She lives in another state actually. I have other team members that live in other states that do stuff virtually like. But we're all on mission, all on the same team. And I think that's what it's all about, is knowing that we're all on the same team and working together for a greater cause.

Tom Jackobs: 21:16

Yeah and that, that's a great point because entrepreneurship, a lot of times people think that they need to do everything by themselves, and that's such a bad, bad advice number one. If that is advice that people give, but it's also just shortsighted as well, because we can't do everything by ourself if we're gonna scale and help other people. So yeah, having, yeah, having a great team around you is super, super important.

Jake Prince: 21:40

Yeah. And I think like you've been with me, we've been together for a while, so we've grown a lot, together. Just since we've been working, I've grown, 36% average a year.

Tom Jackobs: 21:48

Yeah.

Jake Prince: 21:49

And your team's been incredibly helpful in helping meet a lot of those gaps and being on the front lines with us.

Tom Jackobs: 21:56

Thanks.

Jake Prince: 21:56

Even my team's in the office, how your team's able to always be available on the weekends and nights, and patients may need something. Somebody is there to be listening ear for them and help guide and direct'em. So it's been incredible absolutely.

Tom Jackobs: 22:07

Awesome. Cool. Thank you for that, Jake, and thank you so much for your spending your time and sharing your wisdom with the audience today. How can people learn more about Prince Health and the different therapies and regenerated regenerative therapies that you have?

Jake Prince: 22:23

Yeah, I'd say just go to our website princehealth.org. It'll give a mountaintop view of what we do. There's a lot we do that we don't share all our harrieses for other reasons. I get enough people that may knock on my door, I don't need a bunch of people knocking on it, especially unwanted knocks. But yeah, go to princehealth.org. Like I said, we're helping people get to the root of their problems. We're a root cause clinic is what we do. So cancer, autoimmune you name it wanna avoid surgery. You name it. That's what we do. We treat a lot of patients are very healthy. We have a saying here hashtags take charge of your health. If you're not, you're either going forward in your health or you're going back. There's no just medium, right? And you have to be proactive in it. And so we have a lot of patients, pro-athletes, Olympian athletes, you name it CEOs, military people of all walks of life, bankers, you name it, stay-at-home moms. They're just they're great. They're doing good right now. They're invested in long-term health. See so many people retire and come in here, have to spend their whole life savings on trying to get their health back right When, if they would have just invested in it little by little over the years, they'd be so much farther ahead and doing exactly what they wanna do in retirement, what they're passionate about, and yeah.

Tom Jackobs: 23:28

Yeah. That's beautiful. Awesome. Again, Jake, thank you so much for joining us today and yeah, thanks so much.

Jake Prince: 23:35

Thank you for having me, Tom. Appreciate you.

Tom Jackobs: 23:37

Absolutely. And thank you audience for tuning in today. We really do appreciate it. Make sure you're checking out everything that Jake is doing at Prince Health, and we will link all that down into the show notes. And once you're down there in the show notes, so you might see a little review button around there. If you could give the show a rating and review, I'd certainly appreciate it. It definitely helps spread the word about Heart-Led businesses and how more people can still make profit and be a Heart-Led business. So until next time, lead with your heart.

Speaker 2: 24:07

You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs. Join us next time for another inspiring journey into the heart of business.