Speaker: 0:01

Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love. Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second. From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism. So buckle up and let your heart guide your business journey.

Tom Jackobs: 0:36

Get ready for a heartwarming episode of the Heart-Led Business Show. Today we have the inspiring Matthew Gillogly, an entrepreneurial eagle who soared from the greens of professional golf to the heights of business mastery, with a mission to liberate doctors from the insurance web. Matt's passion shines through as he guides them to build transformative cash-based practices. So join us as we dive into the journey of compassion filled strategies and impactful innovation. And strap in because we're about to get on a ride that's about to get enlightening. So Matt, welcome to the show.

Matthew Gillogly: 1:13

Awesome. Great to be here, Tom. This is great. Thank you for having me.

Tom Jackobs: 1:16

Absolutely. I've been really looking forward to this interview because we have a lot of clients in common and they all have the same kind of issues as well as being heart-led business owners. And so I think this is gonna be a just an amazing conversation, and I know the listeners are gonna really absolutely love this,

Matthew Gillogly: 1:33

Yeah.

Tom Jackobs: 1:33

but of course the first question I always like to ask is, what's your definition of a heart-led business?

Matthew Gillogly: 1:40

It's a great question and I think it's perfect because when we work with clients, everything we do that we teach our clients, as I like to say, we prepare and eat our own dog food. And, first thing that we do, not one of, one of the first couple of things we do is someone. Is one of the challenges with having a heart-led business is people usually create businesses that are just echoes of somebody else's, right? They just basically, oh, that sounds good. I'm just gonna go ahead and do that business model. What happens is they don't really have something that makes'em want to get out of bed each and every single day. And so we do this process where we dial people into. The values of their organization. We have a whole process that we take them through. It's very proprietary. It's a series of questions and you know, if we just ask'em what are the values of their organization? They come up with garbage stuff. So we have this whole thing that we take people through and we have this matrix. And in the center there is one that is really the driver of everything. It's the core of everything. And then we have three others. There's a North Star, and then we have two supporting ones. In our business, our core of what we do is love. That is our number one value. Now, if you've ever been to a wedding, you know, especially here in the States, usually during the ceremony, especially if you're in a church, one of the family members, the brother or sister of the groom or the bride will get up and they'll be like, okay, now we're gonna hear from Mallory and they're gonna read from first Corinthians 13, four through eight. Right? We all know it. Love is patient. Love is kind. Love doesn't keep a list of right or wrongs, all that. Okay? And so what we do is that core of love and that definition is the center of everything we do not because we're a Christian or Christ led company, that's not the point. But the point un people think that they're always thinking outside, right? They're always thinking, this is what we're gonna do to everybody else around us. In our company that love core. Being patient, being kind, not keeping a list of right or wrongs. That's the first request that we have of everybody that works in our business and our vendors, and it starts with how they treat themselves. Because if you can't, if you don't have love for yourself, if you aren't patient with yourself, if you aren't kind with yourself, if you don't take a list of right or keep a list of right or wrongs, if you don't sit there and rejoice in the truth for yourself, you'll never be able to do that ever whatsoever for people outside of your company. So in our case, it begins when you come to work for us, and when I say work for us, it's not just people that are in payroll, its our independent contractors. All of our independent contractors go through this process. Okay? And so, and get exposed to this. And here's the amazing thing, Tom, is when we explain this not only to people it does one of two things. I had an interview yesterday with the new director of co, potential director of coaching, and I walked him through this and you could see him melt. I've done this with other people, and you see them go, huh? What? Like for those of you on audio, that was me raising my big bushy Irish eyebrows. So, um, so, so from a heart-led business. And look, this isn't, you know, you don't, not everybody and people want to copy our values I'm like, please don't copy our values. Like create your values, your own, right. These have to, they're like personalities of your children. And so you, you know this when you're really focused on that, and then everybody has deficiencies in that, Tom. So then in our process, these are all internal processes in our company. Then we actually have a process for them to go through some healing and things of that nature, which I, you know, that's a whole other topic on another day, or we can dive into that here. Whatever you wanna do. But again, the, this key thing to understand is love has to be for us, love has to be the core. And that it shows in our practice of working with our clients, um, you know, they get frustrated when you're coaching. People get frustrated and we're like, look, we're just coming. We're just coming from a place of unconditional love for you. So it really, it's amazing. It melts people and it's fun to watch'cause obviously working with doctors, it's fun to watch'em twitch, you know, every once in a while. Like, wait, what do you mean love what? I thought I was supposed to be really smart, so,

Tom Jackobs: 5:57

Well bring the heart into it with a cardiologist. Oh yeah, I know exactly what to do with that.

Matthew Gillogly: 6:02

It's not a pump. It's not, It's not how you think it is.

Tom Jackobs: 6:04

You're right.

Matthew Gillogly: 6:06

Yeah.

Tom Jackobs: 6:07

That's awesome. Well, Matt, tell us a little bit about your business then, now that we have a little context around it.

Matthew Gillogly: 6:14

Um, so Mavrix or Mavrix profit system is, well, is the name of our company and we are on a mission to lead the exodus of 100,000 doctors worldwide from the tyranny and the slavery of the health insurance system. And the challenge with it is that doctors are, um, basically doctors are groomed from the moment they go into medical school. They they are told lies. And these lies are, you're just a doctor, don't worry about money, or your patients don't wanna discuss costs with you. You're just the doctor. And when you realize that. A lot of the money that is given to these medical schools, a lot of the chairs, program design, all of that, they're actually funded by some of the major health insurance companies or pharmaceutical companies, and they get to dictate the agenda of what is taught. What happens is that they actually set up a system of grooming so that by the time the doctor goes through medical school, residency and fellowships, and they're out in the real world, paying back a quarter of a million dollars worth of debt, which is by the way, designed specifically to keep you enslaved, okay? If you are a doctor listening to this, the entire system has been designed to keep you enslaved, so you will not leave the medical industrialized complex as we like to call it. And so what we do is we give and we teach the doctors the basic business skills so that they can have dominion and control over their lives so that they can return to their purpose, their passion, and their power. Now what's the benefit of that? So let's just look at this from an American viewpoint, and we have clients in Canada, Australia, all over the world. Okay? So a lot of the systems are similar, but they're different in all of that. But if we look at this from just an American medical system, the system is controlled by five major players who completely control Congress and who completely control the FDA and used to completely control the CDC. People sit there and think that big pharma is actually calling the shots. The top five earners, the top five health insurance companies. I liken them to the five families of the New York Mafia from the 1940s and fifties. They control everything. And the largest one is not, is the Gambino crime family or the Lucchese crime family, and they control the bulk of the operations within top the five families. Now, for a lot of people, that's really difficult to hear, but if you look out what they are doing. They basically are doing, it's, they've taken the playbook right out of it. They're health insurance companies in America do not give one iota about the patient at all. And not only that, they have turned the doctors into nothing more than their pawns. Doctors no longer get to make medical decisions, pure, unadulterated medical decisions in America. And the reason why is that? The doctors are so busy and they only get to make recommendations of treatment based on your health insurance plan. They don't get to spend any time with you. They spend seven to 10 minutes with you. if you've got cancer, how in the world can they actually spend, you know, like understand what the hell is going on with you, right? And so, what happens then is the doctors are just getting abused and abused. So we teach them the business skills. I liken us teaching them the business skills. Back in the slavery days, um, here in the United States, and I'm sure it was in other countries as well, it was against the law to teach your slaves, your African American slaves to read and write in the South. And the reason why is if they taught them to read and write, then they could read things like, oh, say, I don't know, the Declaration of Independence where it says All men are created equal,

Tom Jackobs: 9:59

Right.

Matthew Gillogly: 9:59

or the United States Constitution, uh, or legal books

Tom Jackobs: 10:03

Yeah.

Matthew Gillogly: 10:04

And um. When they don't teach business at medical school, it's the exact same parallel to not teaching your slaves to read and write. Because if doctors were to realize how badly, and I'm just gonna say this, Tom, I hope it doesn't offend, gonna use some ruff language here. If they didn't, if they doctors were to realize how bad they're getting screwed, they would be like, there would be a rebellion. And so, you know, it's a shame. It's disgusting to me because these are the best and the brightest of a society. I mean, you know, you work with doctors.

Tom Jackobs: 10:36

Oh yeah,

Matthew Gillogly: 10:37

Think you and I could have made it through like a year of medical school? I mean,

Tom Jackobs: 10:41

No. Oh, how are the medical systems kind of connected to Big pharma and to insurance, the big insurance companies,'cause it seems like all three of those are creating this conglomerate of sickness, if you will.

Matthew Gillogly: 10:57

Well, okay. So first and foremost, you have to understand how the system is designed and when the Affordable Care Act, otherwise known as Obamacare was created. There were a couple of things that happened. There's always the, I love the law of unintended consequences, right? Like, I'm always fascinated by this. Like people are like, oh, this's gonna be a great thing. It's gonna be fantastic. We're gonna put this law in place. And I'm like, well, come back to me in 10 years, right?

Tom Jackobs: 11:19

Yeah.

Matthew Gillogly: 11:20

The history of the world has all these things of the laws of unintended consequences, right? The unintended consequence of the Versai Treaty, we're gonna make sure that Germany never comes back. Boom. We just created the seeds of World War II, right? Like in the annihilation of 50 million people. Okay? when we, so when you look at what happened, essentially what happened is most people don't realize is up until the 11th hour, the hospitals were not on board with this. The health insurance were not necessarily on board with this. Also, everything flipped.

Tom Jackobs: 11:46

Why?

Matthew Gillogly: 11:47

So, I'm playing golf about a month later with a very good friend of mine who is a major analyst for a major, uh, company that manages people's money and does trades of like no less than 50 million or a hundred million dollars, right? Like, big. Okay?

Tom Jackobs: 12:04

Yeah.

Matthew Gillogly: 12:04

We're playing golf. We're members of the same country club. And he goes, yeah. He said, I'm telling all my clients now that they need to buy healthcare stocks. And I go, why would you do that? And he goes, Obamacare is gonna be a windfall for them. I said, what do you mean? He goes, they basically just guaranteed the bad debt. The federal government just guaranteed the hospitals carried billions of dollars of bad debt. People come in, they can't pay. Whatcha gonna do with it? Right? So the federal government is basically coming in and guaranteeing a huge portion of that. The second thing that happened to it is the progressives have, were really excited and they go, we're gonna make sure that the health insurance companies, they can't profit more than 10%. We're gonna drive their profits down, and so therefore we're gonna make sure that prices stay low. Well, Tom, you're a businessman. If you did a hundred million dollars and you were bound by the federal government that you couldn't profit more than 10%, you'd make 10 million. Right?

Tom Jackobs: 12:55

Right.

Matthew Gillogly: 12:55

If you wanted to drive your profits up and you had a cap in the amount of profit that you could have, what would you do? You would increase your revenue. How do you increase revenue? You increase rates. Okay? Of unintended consequences. What has happened is there's been a massive consolidation since the implementation of Obamacare. Now I'm all for health insurance for people that can't afford it, right? Like I'm, this is, please do not sit here and think that I'm telling you that Obamacare is a bad thing. I think it kind of sorta is. But that's another topic, right? Like all laws have problems, right? So what do the health insurance companies do? Well. They now are flush with cash. Our taxpayers cash, they continue to raise rates. Their profitability has gone through the roof over$450 billion I think since, uh, they've profited since the implementation of Obamacare, right? And it's going up exponentially every single year. So here's the other thing they did. Everybody was like, well, won't the insurance companies want to make sure that people are healthy, it would lower their costs. That would make sense. No. What they did is they started buying the pharmacy benefit managers and Brigham Bueller. If you can go to Joe Rogan's podcast and Google Brigham Bueller, he does great analysis of this. I've had a chance to meet him. And what is a pharmacy benefit manager? Well, they really quickly, they were put in place to drive the price down of, they were supposed to negotiate on behalf of the consumers to keep the prices low. And what's happened is they've now become the middleman and all these companies, these pharmacy benefit managers are controlled. So the biggest profit center for all the health insurance companies is the pharmacy benefit manager. And the pharmacy benefit manager makes a cut of every prescription that is written.

Tom Jackobs: 14:31

Wow.

Matthew Gillogly: 14:32

Okay, so there's, they make more money putting people called a statin or diabetes medication than they do, making sure that you are healthy. And so what's happened in all of this is the doctors then on top of it, you have, all these hospitals are flushed with cash and, uh, I forget the exact statistic. I'm in the middle of writing a new book, but the, uh, and the statistic is in there, but basically. It was something like, I dunno, 12 years ago or 15 years ago, 78% of all doctors were self-employed. Today it's 22%. So now what do they have to do? They gotta buy up all the competitors venture capital has gone into it. So now the doctors are nothing more than a line item on a P and L sheet of a company that's owned by venture capitalists.

Tom Jackobs: 15:20

Yeah.

Matthew Gillogly: 15:20

So what we've done is we've created Americanized system of not a single payer system. We've created an Americanized system of about four to six health insurance companies that control the entire show. They're the largest contributors, by the way, to all political parties. By the way, the progressives are some of the largest contributors they contribute the most to, you can Google it by the way. Okay. All you have to do is go look at some of the interviews that have gone on of like, you know, over the last year in America with and when you realize how much money these politicians are given by the health insurance companies to their pacs and the pharmaceutical companies, uh, for the news organizations online, for Facebook, for Fox News, CNN is over 85% of their ad revenue is pharmaceuticals. So they can't, it's like this whole thing's entrenched Tom, so now these doctors are just like, they don't, they no longer have autonomy and that's not good for patients. Right?

Tom Jackobs: 16:16

Yeah, so, so connecting that back to kinda your mission of helping these doctors. What kind of head trash do some of these doctors come in? Because obviously they've been ingrained in that system for probably, you know, 10, 15 years at a minimum. Now they're coming outta that system. They want some more autonomy, like what are some of the things that you need to work with them on to get them to kinda make that switch to being heart-led and making a profit.

Matthew Gillogly: 16:46

Well one, what happens in medical school is their heart is disconnected from their head, so they're taught, the entire system is designed. So that they have no heart. Their taught in medical school that they are to be the smartest, the best, and the brightest. That's if you're the smartest, you work the hardest, you work the longest, you're gonna be the most respected. Okay? And the other thing that they do is they, um, they tell them all kinds of lies about their patients and money. Here's one of them. So one, they create a system where they're disconnected. It's all about their head. Be a silo, you know, be the best, beat your competition. It has nothing to do creating an environment that's collaborative, that's in the best interest of the patient. So when they first come to us, they have this very clear, they have this understanding or this belief system that they're supposed to be the smartest in the room and they'll share some stuff. And you do see people share. You see it more and more like they do share. That's not the point, they basically, create this environment where they're just insulated. Like if you look at the fact that in that suicide rates are 2.5 percent, 2.5 times higher in the medical space than this in the rest of the world. All of this, right? Like numbers are stupid. So then the second thing, here's the number one thing that we hear. Somebody stops by our booth, they wanna, they're at an, we're at an event and they're like, wow, I'd really like to start offering cash based services and here's what they say. But Matt, I've tried. And my patients won't pay. And I hear this from doctors in Manhattan, Kansas, Manhattan, New York.

Tom Jackobs: 18:15

Yeah.

Matthew Gillogly: 18:16

And I hear it from rural doctors. And here's the cold, hard truth. As pissed off as doctors are at the American Medical Insurance System, the patients are 10 times as pissed off. And the patients for our clients that are in the regenerative medicine space, or the biologics, BRP, BMAC, um, you know, adipose, uh, all that stem cell stuff and the longevity space, the functional medicine space, all the cool stuff that we do. The core customer is somebody who is 55 plus. And they just got done paying. They might be on Medicare, and I know 55 plus is not Medicare, but they might be 65 and they're on medicare. They just got done paying for their$20,000 European vacation.

Tom Jackobs: 18:54

Yeah.

Matthew Gillogly: 18:54

And so when you, they believe they're falsely told. They're, the doctors are told a couple of things. Patients won't pay out of pocket. Everybody wants to have insurance. It is a bold faced lie. There is not a shred of effing evidence that suggests that to be true. In fact, all the evidence suggests, every bit of evidence that comes out suggests and tells us that the patient doesn't want the health insurance companies involved in their healthcare with their doctor.

Tom Jackobs: 19:20

Yeah.

Matthew Gillogly: 19:21

They don't wanna be able to have the conversation with their doctor about their health without some plebe sitting in a cube somewhere has zero medical training talking to them about what is allowed under their plan. They want to be healthy, okay? And so they're saying this is what they tell the doctors. Oh, you're just a dumb old doctor. Don't, you don't wanna be discussing money with your patient that's beneath you. A doctor should never, ever discuss the cost of care with their patient. I have doctors come to me and say, in front of audiences, Tom, and they go, but Matt, when I was in medical school, my at or when I was in residency, my attending said, you never wanna discuss money with a patient that is beneath us as a doctor. We are only doctors.

Tom Jackobs: 20:04

Yeah.

Matthew Gillogly: 20:05

I mean, all you have to do is just look at the data, right? Just screw the data. Next time you have a couple people over to your house, ask'em, would you like to be able to spend an hour with your doctor and discuss the options and the cost and the implementation of your healthcare? And I guarantee you 90% of the people will be like, heck yeah.

Tom Jackobs: 20:22

Yeah.

Matthew Gillogly: 20:23

Yeah. Like why is it in America we just decide, well, I know why it is in America, because we're driven by the almighty dollar.

Tom Jackobs: 20:31

Right.

Matthew Gillogly: 20:31

And the health insurance companies have one role and one role only, and that is to profit. Same thing with the pharmaceutical companies, they don't care about you at all. They think they try to convince you that they do. They do not care about you at all.

Tom Jackobs: 20:45

It's absolutely true. And I remember my PCP when I lived in, uh, Houston, he went into a concierge practice, started a concierge practice, and only took 600 patients only at 1,700 at that time for the year. And, I was like, I did the math on that. I was like, okay, that's an instant million dollars for his practice. Uh, but he was full and had a waiting list. I had to wait like three months to get on his register. So to your point, people are absolutely willing to have a better experience at their doctor's office. So how do we help the doctors then realize that it's okay to be heart-led and still make a profit and just not be, you know, jerks about it. Like, like the big pharma and insurance companies are doing.

Matthew Gillogly: 21:37

Yeah. That's the other thing is, oh I don't wanna make money. You know? I don't want to take advantage of my patients. Well, that poverty mentality, that head trash. What that really is designed to do to them is to make sure that their business doesn't succeed, because if their business doesn't succeed, one of the big challenges that the hospitals are having is getting people to come work for them. So you have medical professionals, providers, doctors, nurses, PAs, they are burning out because they spend 18% of their time on doing paperwork. They spend on average with seven minutes as with a patient. You can't diagnose, you can diagnose a hangnail in seven minutes.

Tom Jackobs: 22:16

Right.

Matthew Gillogly: 22:17

Okay. And all they do is they just send people for test after test because they don't wanna get sued. So to get them to be heart-led, the thing we have to, they have to realize is there's a couple of different phases that they're in. We, in our business, we generally get them when they're further down the river, as I like to call it, where they have. Gone to like some functional medicine events and they've heard the science from their peers about the results that they're getting. I'll use hormone replacement therapy as a great example. One of my dearest friends is Donna White. She owns BHRT Training Academy. has been, she's released a beautiful book. She works with practitioners and she is doing a hormone revolution. In fact, she just got invited to an FDA symposium and was on this panel, and when she's been teaching, uh, people how to do hormones for 25 years. And the biggest challenge, the biggest lie that's been put out there is that hormones are bad for you, okay? That no women should be on hormones right now. This data, by the way this BS. Data that they have is about 20 years old, and it's not, it's never been able to be replicated, but there's literally 25,000, 30,000, 50,000, whatever the number is, studies on PubMed that show the efficacy and the benefit of hormone replacement therapy, not just in women, but in men. Okay. Well, doctors hear that one thing and because they're so busy, because they're working 80, 90 hours a week because they're seeing 60 patients in a day, they don't have time to educate, so they're just, whatever they're told. That's what they start to believe. And so we, once we get them to a place that they're a little bit further down the river, that they've learned about regenerative therapies and they've learned about functional medicine, then they go, well, how they might generally, they start a business or they start trying to do this and they're struggling financially and they've now tasted a wee bit of freedom and they don't want to go back into the system. And so we teach them, one of the things that we get with them right off the bad is, look, I understand you don't want to be greedy, but you want to stay in business, right? Yes. Do you want to be able to pay yourself a salary, a living wage of at least, you know what? You would make like 200,000, right? You're a doctor, you went to school for 12 years, two$50,000. You wanna be able to pay your medical bills. You wanna be able to send your kids to college and not put yourself in a debt up your eyeballs. Like, do you wanna do all of these things? Okay. Yeah. Okay, great. Let's teach you the basic fundamentals of business so that your business thrives. And you can survive and you can pay people a great rate, and you can continue to treat more and more patients because the more successful practices we have in place that are profitable, that have money, right, that have cash in the bank, that they're not sweating out payroll every other Friday. The more people we can serve and the more we can, you know, we're not gonna change DC okay? We're not gonna change the politicians. We're not gonna change their influence. They're gonna play their game, but we can have a groundswell and we can actually start to change the health of our country and the health of this world. And we can do some good, we may not be able to save everybody in America, but at least we can save people within a 25 mile radius around our office.

Tom Jackobs: 25:23

Yeah.

Matthew Gillogly: 25:23

We can do some good, right? I mean, they're healers,

Tom Jackobs: 25:26

Yeah.

Matthew Gillogly: 25:26

and they're not able to heal, right?

Tom Jackobs: 25:28

What's interesting too, and kinda the fallacy that I think a lot of people have is, well, you know, I make more money. I have to charge a lot. People aren't gonna be able to afford me. But if they're able to make a profit, now they're able to give back to the community and now they can start to give money to people that could use their help or volunteer at the same time and not be stressed out about it.

Matthew Gillogly: 25:50

I have a client in Wilmington, North Carolina. He does, uh, PRP Bmac regenerative therapies, orthobiologics for back. His pain management doc, his specialty is backs. It's always been backs. And look, he has a large contingent of people. You know, Wilmington is a land of the haves and the havenots. Right. And he has a large contingent of people that come in that, they're not pill seekers. He's not a pill mill. Right. But, they're doing blocks and steroids and, you know, epi, epidurals and all that. But as he says he makes orthobiologics available to everybody. It's part of his presentation now. Right. And what he explains to them is he goes, look. Taking the pills, doing the shots, doing the physical therapy isn't working, it's not gonna work. There's an option before surgery that we want to take you through. It's highly effective, blah, blah, blah, blah, blah. And I think a protocol for him is like 10 to$15,000. Okay. And when I first started working with him, I think it was$2,500, now he was losing about$1,500 per procedure. Literally. Okay. We lose 1500 procedure, but we make it up on volume. One of my all time favorite lines. Right. Isn't that great, Tom? Yeah. I love that line. and so, uh, I said, look, John, if you're profitable, you can create a foundation and you can treat hundreds, if not thousands of your patients that can't afford it. And you could see his eyes light up And he went, oh, I said, you can finally be a healer, John

Tom Jackobs: 27:14

Yep.

Matthew Gillogly: 27:15

this with a client of mine in, in, um, golden, Colorado. Same thing. She was struggling. And I finally said to her, we were doing a consult. We do these breakthrough days where they come and we spend like a day. I spend a day with them and we do a lot of inner work and all of that. I said to her, and I said, what's the number one thing that keeps you up at night that you would like to fix? She goes, well, did you realize that one in five kids go to bed hungry every single night in Colorado? We do some quick math. We figure out to give them healthy, organic food. It'll cost X amount of dollars per day. And we figure out that it's about$2.5 million a year to make sure that they get healthy food. Not the crap that the, you know, like not the crust of this. Yeah. Not the that's gonna make'em have type two diabetes.

Tom Jackobs: 27:55

Right.

Matthew Gillogly: 27:56

And I said, now what if your business funded that? So now,'cause they're not, doctors are not, they're not, capitalists like you and I, right. You know what I mean?

Tom Jackobs: 28:07

Yeah.

Matthew Gillogly: 28:07

You know, capitalist is not a dirty word.

Tom Jackobs: 28:10

Right.

Matthew Gillogly: 28:10

To some people, it is to me it's, you know, beauty, it's beautiful. Like we can make money and do things for people. And when we can get into that place where we're like, look, you can have heart-centered business. You can serve your community. Right? Isn't that what, isn't that how we serve our communities today? People that make a lot of money pay higher percentage of their income and taxes, right?

Tom Jackobs: 28:30

Right.

Matthew Gillogly: 28:32

And, you know, that is designed specifically to help people that have less.

Tom Jackobs: 28:36

Yeah.

Matthew Gillogly: 28:36

The difference in this case is we don't have to have the government's hands in this, and we can control this and we can get closer to the problem faster. So it's a beautiful, you know, we can change this, Tom, we're changing it now. We're already making a massive positive impact in healthcare in America. Okay. But we can do more of this.

Tom Jackobs: 28:54

Absolutely nothing would make me happier than to see those insurance companies fail and actually do what they're supposed to do, which is for catastrophic, you know, injuries and things like that. And actually just stay in their lane.

Matthew Gillogly: 29:07

You mean like actually lower the cost of healthcare?'cause we pay like three times more than the rest of the world. We spend like four to five times more than any other country in the world, right? And I think it's something like we spend and maliciously we spend four times more than anybody else.

Tom Jackobs: 29:21

Yeah.

Matthew Gillogly: 29:22

We have the absolute worst outcomes. We have like 50th or 48th in health.

Tom Jackobs: 29:26

Yeah.

Matthew Gillogly: 29:27

I mean,

Tom Jackobs: 29:28

It's ridiculous. No other country in the world allows drug companies to advertise on television or advertise, period. And every time that I visit the states and watching TV I am appalled by the number of advertisements. And they're not the 15 second spots. They're really like a full on minute with, you know, like half of that with, you know, what could go wrong. They always do it right before the really good tagline and it's good cause death, but Sally loves it. You know. If they took some of that money that they're spending on advertising and actually did you know the good work that they should be doing in terms of lowering the prices and making healthcare affordable to everybody? I think the world will be much better. But we're, we are where we are, but you know, people like yourself and the doctors that you work with, um, need to, you know, lead the charge, obviously, and you're doing a great job.

Matthew Gillogly: 30:22

I have a very politically active family. My father was, um, heavily involved in the state of Illinois. Um, political, like he helped get a couple of United States senators elected. Like he wasn't at the Chicago level, he was at the, kind of the federal, national level. He really believed in the goodness of mankind, and he believed in the opportunity and the goodness for government. Right? I grew up Irish Catholic in Chicago, we had John F. Kennedy's inauguration speech in the foyer, right? Like, you know, I mean. Come on. Okay. My father, you know, he died when I was young, but I do remember this. And um, he said, tip O'Neill, the former speaker of the house.

Tom Jackobs: 31:00

Yep.

Matthew Gillogly: 31:00

My father had an acquaintance with, um, said this, and he goes, if you wanna change the world, start with your country. If you want to change your country, start with your state. If you want to start, if you want to change your state, start with your city. If you want to change your city, start with your precinct. If you want to change your precinct, start with your street. If you want to change your street, start with your home. If you want to change your home, start with yourself. We get so hyper fixated as I'm gonna fix the world. Right. And this goes back to, by the way, what I was, what I, when we started out with, of talking about love.

Tom Jackobs: 31:36

Yep.

Matthew Gillogly: 31:37

If you can't fix the things that are in your heart, how are you gonna fix all the other things that are wrong in the world? Right? so what I tell my doctors is, look, Washington DC is gonna do what Washington DC is gonna do. I pray to God that we get rid of advertising for pharmaceutical companies. On TV. Well abvious it's pretty powerful and it, you know, Facebook would lose, uh, probably 50% of its value. Fox News, CNN, they would all lose massive chunks of their value because makes literally, 80% of their ad budgets are funded by the pharmaceutical companies. Okay?

Tom Jackobs: 32:12

It's amazing.

Matthew Gillogly: 32:12

But we can fight a different battle. If you just focus on the patients that are coming through your practice today, let's say you have a thousand that, let's say you have a hundred that come through your practice every single week, and I know the numbers much higher. I know you're not gonna hit all, you're not gonna convert all 90, but if you convert 10, If we just convert 10% or 5%, think about what that can do for the health of our country. Think about what that can do to lower the cost of healthcare. It may not move the model in the needle a lot, but it's moving it. It can move it in the right direction and we can take back. We can take back the narrative, we can take back the heart, we can take back our country, we can take back our healthcare. And you know, revolutions are funny things, Tom. They start slow. They start small, and before you know it.

Tom Jackobs: 33:02

Yeah, exactly. Bunch of tea in the harbor as well. What a great conversation. And I love your passion around the love aspect and helping the doctors realize that even if they charge a lot, they can still give back to the community and still help humanity, uh, with their healing powers. I love it. Right.

Matthew Gillogly: 33:24

They want the doctor involved in their healthcare.

Tom Jackobs: 33:27

Absolutely. Hundred percent. So Matt, how can people learn more about Maverick profit systems and everything that you're doing?

Matthew Gillogly: 33:35

Simplest thing is they can go to Mavrix and it's spelled M-A-V-R-I-X, mavrix.profitsystem.com and you put in slash PLAN, you can actually schedule a discovery call one of our team members, Christine, and in that call, she'll talk to you about your business, about what you're dealing with, if you would like to learn more or see if this is possible to be able to do in your practice. Or if you don't have a practice and you're looking, we, I will tell you about 20% of our client base is leaving the hospital system. They've had enough, and we help people start from scratch. Uh, we have clients that are starting from scratch, leaving the hospital system, never had a business before. We help them get to a hundred thousand dollars a month within 12 months. Um, if you have an existing insurance practice and you wanna start adding in cash based services, our average client adds in on average$50,000 of new cash revenue in the first 90 days, and by the end of that 12 months, again, they're adding an additional, uh, at least a hundred thousand dollars per month. And then the other is, the other group of clients for us is people that have an all cash practice, generally in the functional medicine space, but they're stuck. They usually plateau like 50,$80,000 a month. It's routinely, we get our clients to 250 to$400,000 a month within 12 to 18 months. Here's the best part for all of them. They all work less hours. They see less patients. I have clients. I have an orthopedic surgeon in Skinny Atlas, New York, which is between Syracuse and Rochester and Western New York. It's a town of 7,000 people. It's a blue collar, no collar town. His average, his cost to come see him is$3,500. For the initial visit. His average treatment plan is at least$14,000, and he now works two to three days a week. And he uses that time to go volunteer his skillset as a highly trained surgeon and things like that to serve in his community. And he is, as his wife said, I went up there for dinner. Uh, he's a very good friend of mine, Dr. Mark Peter Lee. We become very good friends. I'll go up and see him at least once a year in Skinny Atlas in the summertime, not in the winter,'cause it's cold as hell. And I'm at dinner with he and his wife lean across the table, grab my hat and said, thank you. Thank you for giving me my husband back. It's nice to see him after 25 years.

Tom Jackobs: 35:52

Wow.

Matthew Gillogly: 35:52

His son has pulled me aside and said, I don't know what the hell you've done, but it's great to have my dad around. So, yeah, we can do some great work, Tom. It starts with, I've had enough. I'm mad as hell and I'm not gonna take it anymore. And then just let us take you by the hand and lead you on the journey. We've led hundreds and hundreds of doctors outta the plantation we're gonna lead a hundred thousand.

Tom Jackobs: 36:18

Love it. That what a great mission as well.

Matthew Gillogly: 36:20

Thanks man.

Tom Jackobs: 36:22

And Matt, thank you so much for spending your time with us today and sharing your wisdom and your passion for heart-led businesses, and definitely for the doctors to use their heart more and make a profit at the same time.

Matthew Gillogly: 36:35

Tom, thank you for all the great work that you've done with my clients. You've made a massive positive difference in their lives and their children's lives. You know, our doctors that work with you, you help solve one of the biggest problems that they have. That, um, that really becomes a constraint in their business is helping them get people in and ready to buy and ready to go. And my clients that have worked with you, I've seen their businesses skyrocket and I've watched them reduce the amount of hours that they work in their practices and build other teams up. And so the work that you're doing is allowing the doctors, the founders, to be able to spend more time training their staff. They get to hire people out of the myth insurance system. They get to help other people see the light. And you're doing great work to be, have great positive impact in their community. You are solving a massive problem for these doctors. Thank you.

Tom Jackobs: 37:27

Thank you for saying that. Thank you. Appreciate that. It's always good to hear that, you know, when you're, you know, you're in the business, you know, not always do you hear that. So thank you. Thank you.

Matthew Gillogly: 37:37

You're welcome.

Tom Jackobs: 37:38

Same. Right back to you too, Matt.

Matthew Gillogly: 37:39

You got it brother.

Tom Jackobs: 37:40

Thank you listeners for tuning into today's episode. I really appreciate it. I know Matt really appreciates it as well, and make sure you're checking out everything that Matt's doing. We're gonna put all that down into the show notes so you can just click those links and go get that discovery call, see if you can get off the plantation and start leading with your heart and making a profit, and then giving back to the community at the same time. And while you're down there clicking away, check and see if you can go ahead and give a review to the show. I would really appreciate that as well. It helps spread the word about heart-led businesses and help those that are wanting to create a heart-led business and not quite sure how to do it. So until next time, lead with your heart.

Speaker 2: 38:21

You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs. Join us next time for another inspiring journey into the heart of business.